3D printing is all the rage these days, but for now, it’s mostly centered around little plastic doo-dads. The Mink ,,, is a bit different. The little printer lets users choose any color on the web, or in the real world, and using simple already-existing software, print that color into a blush, eye shadow, lip gloss or any other type of makeup… Moreover, drug stores offer an incredibly limited selection of colors and options. Because makeup isn’t the main driver of sales in a Walgreens, they get more universally loved colors like pinks and reds, and exclude consumers who want to be bold. More niche retailers like Sephora have a wide selection of colors, but at a much higher price. With Mink, users can satisfy the desire for instant gratification while still having access to any color in the world at an affordable price… The Mink costs less than $200, with plans to launch later in the year… Read more: http://techcrunch.com/2014/05/05/mink-is-a-3d-printer-for-makeup/

See also: Mink CEO Grace Choi, Who’s Taking On The $55 Billion Beauty Industry With A 3D Makeup Printer