What are these two images clarify? Any Bill Gates – as well as Eric Schmidt – will finally win a competition with any Jim Clark or even Tim Cook. This is a matter of time only. As people sometimes say in UK, association “football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans win”.

For these reason Steve Jobs had to – and would be able – create a new niche every 3-5 years, and this is a main challenge for Tim Cook now…